<div style="margin: 0,0,0,0; width:220px; height:170px">

     <asp:SilverlightID="RichMediaAd" runat="server" Source="~/ClientBin/RichMediaAd.xap"

        MinimumVersion="2.0.30523" Width="220" Height="170"

        InitParameters="MediaSource=http://localhost:59376/RichMediaAdWeb/roll.wmv,

          TopText=Top Overlay,

          BottomText=Bottom Overlay

          Marker1=TopOverlayIn,

          Marker2=TopOverlayOut#BottomOverlayIn,

          Marker3=BottomOverlayOut,

          TopTextLink=http://www.google.co.in">

     </asp:Silverlight>

 </div>